The egoist superite Sirfessor Malfew Seklew brought his laughing philosophy to two continents in many forms. Sometimes in street oratory, sometimes in books, and sometimes in… novelties.

Daily Herald (28 March 1914)

SIMPOLEONS! Listen! Don’t be a blister on the Bosom of Time, but look like Napoleons of Labour by wearing “Sericine” Silk Ties. Something new. Seklew’s Sample Shilling Set: 3 Ties, 1 Tie-maker, 1 silver-cased Collar-fastener. 1s the Lot. Agents wanted. Particulars 1d. – Seklew and Co., 11, Chester Street, C.-on-M., Manchester.